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Internationalization Process: beyond strategy, cultural differences, a talk by Josu Egea

18/10/2018 (dd/mm/yyyy) | Düsseldorf



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The ESADE Alumni Düsseldorf Chapter is pleased to invite you to the first event of the 2018-19 academic year. In conjunction with ICEX, a national public business entity whose mission is to promote the internationalization of Spanish companies, we have organised:

Internationalization: beyond strategy, cultural differences, a talk by Josu Egea on Thursday October 18th at 19:00 at the Economic Office of the Spanish Consulate (Jagerhofstr 32).

This talk will take a look at cultural differences from the viewpoint of manufacturing, innovation, new product design, and the marketing and sale of products. Josu Egea will talk about clichés, reality, preconceived ideas and prejudice when working with Spanish-German companies.

 

Jesu Egea

Josu Egea holds an MBA (Management of Business Projects) from the University of Mondragón, and a diploma in Industrial Engineering from the Higher Technical School of Industrial Engineers of Bilbao. Josu is a Basque engineer, passionate about travel, 47 years old, with a German wife and three daughters. He has more than 15 years’ experience managing the business projects of Spanish companies in Germany. He has managed M&As involving the buyout of bankrupt German companies that subsequently became leaders in their industry, and the expansion of new projects. He is currently the general manager of the Ingeteam group in Germany.

 


We hope to see you there!


For further information:

carlos.casamajo@esade.edu

 
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