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Executives and political risk, by Juan Luis Manfredi

20/09/2018 (dd/mm/yyyy) | Madrid

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This refresher programme uses the Student First method. It is essential and mandatory to read the documents beforehand.

ESADE Alumni is pleased to invite you to this talk in the refresher series entitled “Executives and political risk” by Juan Luis Manfredi, academic director of the ESADE – PwC Public Sector Transformation Observatory

What happens when risk stems from political decisions and not markets themselves? In situations such as Brexit, new trade agreements yet to be signed and recent populism, why are we getting used to political stances having a decisive impact on P&L statements? The answer is political risk – already part of the mission of companies’ general management and on the agenda of their board of directors.

Design and implementation of strategy for relations with public and private authorities. Impact management to safeguard international business from political tsunamis. This talk will examine how corporate diplomacy can be a framework for legitimacy, attraction and collaboration.


Juan Luis Manfredi

Academic director of the PwC Public Sector Transformation Observatory and professor at Universidad de Castilla-La Mancha. Author of articles about international relations, diplomacy, technology and international communication. Member of the scientific board of the Real Instituto Elcano and the editorial board of the leading international journalism journal in Spanish, Esglobal.com. Runner-up in the Citi Journalistic Excellence Award 2015 in Spain. Has recently published Diplomacia corporativa: la nueva inteligencia directiva (UOC Editorial, 2018).


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