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Technology and artificial intelligence applied to the sale of legal services

25/01/2018 (dd/mm/yyyy) | Barcelona

ESADE Alumni Careers is pleased to invite you to this exclusive flash session for members of the legal profession. An opportunity to find out about the new business emerging from the legal profession and how artificial intelligence is being used to attract and retain customers.

Areas of discussion will include:

- Trends and new business models
- Technology in the legal profession
- Artificial intelligence
       *Analysis of big data and small data: market and customers
       * Expert systems for attracting customers
       * Natural language processing: virtual assistants and bots
- BlockChain. Business for law firms?

This session by Eva Bruch and Jordi Estalella will combine theory and real-life case studies.


Eva Bruch

Degree in law. PhD in communication (UAB) and MBA (EADA). Teacher at UPF. Professor of marketing on the Access to the Legal Profession master at UB - ICAB. Eva has worked as a lawyer at Morison ACPM and the Pi Costa law firm. Author of the book Tendencias, Marketing e Innovación en el sector jurídico (Ed. La Ley), co-author of Reflexiones sobre la importancia de la gestión en los despachos de abogados (Ed. Thomson Reuters) and New Law New Rules: a conversation about the future of the legal industry (Beaton Capital).


Jordi Estalella

Jordi holds a degree in law, a master in business and institutional communication (EADA), and completed the Strategy and Innovation Program (Sloan School of Management, MIT). He has worked as a lawyer for fifteen years. Professor of law firm management and innovation at UOC and professor and coordinator of law firm management, part of the Access to the Legal Profession course at ISDE. Author of the books El Abogado eficaz (La Ley, 4th ed., 2015) and La venta de servicios jurídicos (La Ley, 2016).



We hope to see you there!

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