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Webinar: 'Value creation with a customer-oriented marketing plan', by Carlos Jordana

28/06/2017 (dd/mm/yyyy) | Online


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Webinar: Value creation with a customer-oriented marketing plan

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Presentation used by Carlos Jordana (only for members)

ESADE Alumni invites you to take part in ''Value creation with a customer-oriented marketing plan'', a webinar by Carlos Jordana, academic assistant in the ESADE marketing department.

Increasing market competition calls for customer-oriented marketing plans for products, i.e.  customer management marketing plans intended to make the products on sale profitable instead of marketing plans that focus on products or families. This webinar will take a look at the main considerations involved in achieving this change successfully.

Remember, you can:

- Access the webinar wherever you are from a mobile device* or computer providing you have a loudspeaker and an internet connection.
- Interact with the speaker by asking questions via a real-time chat during the presentation of the session.

*If you use a mobile device, you must download the app to access the webinar platform. 

A few days before the workshop we will email you a personal and non-transferable access URL to enable to you follow the workshop live and take part in it. Webinar times are GMT+01:00, Brussels, Copenhagen, Madrid and Paris. Find out what time the workshop will take place in your time zone by clicking on the link in this email.




Carlos Jordana

Carlos Jordana is the director of ESADE’s Marketing and Sales Management programmes and an academic assistant in the ESADE marketing management department. Since 1994 he has been a director and partner at Merk2, a training and research consultancy specialised in sales and marketing.

Degree in Economics and Business Studies (Autonomous University of Barcelona) and Master in Service Company Management (EADA).

He has been an academic assistant in the ESADE, EADA, ICT and EOI business schools; at the universities of Alcalá de Henares, Barcelona, Gerona, Pompeu Fabra, Politecnica de Catalunya; and also at Henley University (UK), Linköping University (Sweden), Diego Portales (Chile), Barna Business School (Santo Domingo) and the Catholic University of Porto (Portugal).

Co-author of the books: Nuevas Tendencias en contabilidad de gestión, AECA 1993; La gestión eficaz de los costes, Cinco días 1995; Internet como nuevo paradigma empresarial, EADA 1999; E-business: Cómo ser una empresa con éxito en Internet, EdiUOC 2000; Manual de dirección comercial y marketing, UAB 2006; 50 lecciones de management, Ed. Granica 2007. His many published articles include: Marketing Experiencial, Solution Selling and Cómo Gestionar la Fidelidad del Cliente.

As a consultant he has carried out management projects for companies and public entities in Europe and America. Expert in helping organisations increase their competitive edge, become market oriented, align their resources, equipment and brands with the customer, and generate greater satisfaction and loyalty.



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