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The present and future outlook of digital change in marketing departments. Real change or a smoke screen?

18/10/2018 (dd/mm/yyyy) | Madrid


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Related documentation 

Presentation used by Fernando Rivero (only for members)
Presentation used by Marta del Val (only for members)
Presentation used by Marta del Valle (only for members)

This ESADE Alumni Marketing Club talk will examine change in marketing departments, the role of new types of executives, the preferred types of technology and the new partners best suited to this change and the development of new products and services.

We are living in the most volatile, uncertain, complex and ambiguous context there has ever been. Today’s world is volatile, uncertain, complex and ambiguous. Marketing departments are of crucial importance due to their proximity to end consumers, hence the need to understand how they deal with digital evolution and change.

This talk is your chance to find out first hand how marketing departments are adapting to changing business models, customers, employees and suppliers.

To explain the marketing management approach of B2C and B2B companies with different types of business models, customers and employees, we will be joined by:


Jaime del Valle, CMO, L’Oréal
Marta del Val, Marketing Director and Digital Development, Northgate
Fernado Rivero (DGM 99), ESADE Alumni Marketing Club board member



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